Tuesday, December 23, 2008

PEZ: A Brief History


PEZ was first marketed as a compressed peppermint candy in Vienna, Austria. The candy was invented in 1927 in Vienna by a confectioner named Eduard Haas III. Haas invented peppermint candies using family owned baking powders, and decided to serve the mints in small, hand-size containers. He manufactured a small tin to hold the mints, similar to the modern Altoids tins. The first PEZ mint dispensers, known as "regulars," were similar in shape to a cigarette lighter, and dispensed an adult breath mint marketed as an alternative to smoking. They were invented by Oscar Uxa. Haas Food Manufacturing Corporation of Vienna, Austria, was the first to sell PEZ candies.

World War II slowed marketing and production. In 1945, manufacturers devised and promoted the PEZ Box Regular. In 1952 Eduard Haas introduced his product to the United States, and Curtis Allina headed PEZ's U.S. business. In 1955, the PEZ company placed heads on the dispensers and marketed them for children. Santa Claus and Mickey Mouse were among the first character dispensers. Since 1950, over 550 different PEZ dispensers, including the original character dispensers have been created.

In 1973, PEZ built their factory in Orange, Connecticut. In 1983, Scott McWhinnie became the president of the PEZ company. He would retire in 2003, transferring the presidential position to Joe Vittoria. In the 1990s the size of the plant was doubled, the PEZ dispenser was expanded, and peppermint flavored PEZ candies were reintroduced along with remakes of the "regulars."

In early 2006 the family of the original founder of the company bought back 32.5% of the stock from investment company PGH for €18M. They now own 67.5% of the company. The headquarters are in Traun, Austria. The candies are produced in Traun and Orange, Connecticut. Dispensers are produced in Hungary and China.

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